Company Profile

Highly accomplished and enterprising, Tony Panajon, Gerry Garcia and Butch Aves decided to set up their own softdrink company. Together with Alfredo Yao and Ricky Sandoval – successful entrepreneurs in their own right – they pooled their knowledge and competencies in the beverage industry to form the cornerstone of the company called…ARC Refreshments Corporation.

Empowered with an exclusive license awarded by RC Cola, U.S.A. to manufacture and distribute RC Cola in the Philippines, ARC Refreshments Corporation steadily gained recognition. Under the guiding hand of its founders, the company continues to flourish and is now a major player in the beverage industry.

  • Recognized by RC Cola International largest Bottler in the world.
  • With more than 80% distribution level
  • Market Share of 12% nationwide
  • Total of 9 bottling plants
  • With 1,000+ employees and growing

Mission and Vision

The Spirit of Value First

The vision of ARC Refreshments Corporation is to be the lowest cost producer of ready-to-drink, non-alcoholic beverages and to be able to market products with the best quality and value.

We put value first in everything we do. Proudly a Filipino company, this is the spirit that drives the way we do business. This is the personality and trademark we uphold. We value relationships with our colleagues and business partners, we turn out products of superior value, and we believe in advocating good values.

Who We Are

The Best Local Talents

  • Senior professionals are locals, not ”fly-in expats”
  • Cultural connectivity with target market
  • Locally proven best-practices and know how

Operational Excellence

  • Created demonstrable #1 brand with target consumers
  • Unique in-house brand development track-record
  • Highest ratings with Dealers
  • Highest production efficiency KPIs

Profitable Growth

  • Developed low-cost business model
  • Delivering best-in-class margins and profitability
  • Foundations for superior growth platform

Board of Directors

Fred Yao


Jeff Yao


Tony Panajon


Gerry Garcia


Butch Aves


Albert Toribio


Armando Yao


10 Things to Know About ARC