Seetrus 240ml Launch

Part of product development is the expansion of product line to offer a variety of innovative beverages. Not just simply developing a product but also creating a brand that suits the taste and preference of our consumers, this brought the concept of Seetrus 240ml- A Refreshing Lemon-Lime soft drink. The drink was first introduced to the market, summer of 2015 and being rolled to all plants nationwide. The most recent Plant launch happened on March 9, 2016 at Pangasinan Plant and was attended by our Executives namely: Mr. Gerry T. Garcia- Executive Vice President/ COO, Ms. Rizza M. Alfonso- Sr. Manager for Marketing Services and Mr. Ruel R. Aquino- National Sales Manager for Traditional Trade together with Mr. Nestor Notob- Area Sales Manager of Pangasinan Plant and Mr. Lito Blanco- Regional Sales Manager of Region 3. The main objective of this nationwide launch is to fully dominate the lime market category without cannibalization by increasing the volume without sacrificing the existing product. The brand promise to deliver and communicate that now, “There’s a clear way to chill!” First time in the history of carbonated soft drink to use an “embossed” bottle for a brand, but we were able to set a new “trend”. Seetrus is highly preferred among consumer versus competitor. Experience the real cool, clear and crisp taste of Seetrus at P7.00 only for the 240ml bottle.


The chilly air brought by Seetrus is already spreading in Metro Manila, we can’t wait for more launch in other plants too, so we can eventually extend the chill vibe all over the country! Next time you want to hype-up and refresh, why not try the coolest beverage in town? Seetrus!